Market Map
Indonesia Bimbel & Test-Prep Market
The operators that matter commercially in Indonesian exam coaching — CPNS/kedinasan specialists, national chains and online platforms. Compiled from each operator’s own website.
← Back to the LKP channel map (2,594 institutions)
Why this map is separate from the registry. Only 152 of the 2,594 registry LKPs are bimbel, and the biggest players are largely absent — Ruangguru appears twice, Akses Learning and CPNS Academy not at all. Bimbels typically incorporate as PT/CV rather than register as LKP under Kemendikdasmen, so the registry cannot map this sector. A blank field means the operator does not publish that figure, never that it is zero.
4
CPNS / kedinasan specialists
2
Already run a partner channel
692
Ganesha Operation locations
All categories CPNS / kedinasan specialist Certification distributor Coding bootcamp Language / computer chain National offline chain Online platform Vocational college network Any channel status Has a partner / reseller programme No channel programme
Akses Learning CPNS / kedinasan specialist Products CPNS, PPPK, kedinasan, UTBK/PTN, TNI/POLRI, STAN, BUMN Delivery Online live + offline centres + blended 'Eksekutif' + self-study CAT (tocpns.com) Pricing Rp 378,000 – 51,680,000 Scale 15 years; 'dipercaya 20+ kementerian dan lembaga negara' Channel YES — 'Daftar Mitra' partner registration; terms not published Read DIRECT — incumbent with a live partner channel Web akseslearning.com
CPNS Academy CPNS / kedinasan specialist Products CPNS/CASN (SKD+SKB), PPPK, kedinasan, MS Office cert, TOEFL Delivery Online, live Zoom, recorded, CAT practice tests, 1-year access Pricing Rp 69,000 – 189,000 Scale 25,000+ registered members; 26K Instagram Channel No reseller/affiliate/B2B programme found Read PRICE FLOOR — sets consumer expectation near Rp 69k Web cpnsacademy.id
Gama College CPNS / kedinasan specialist Products Kedinasan, AKPOL/AKMIL/AAU/AAL, TNI-Polri, IPDN, POLTEKIM/IP, PKN STAN Delivery Intensive bimbel Pricing Rp 799,000 (from Rp 1,500,000) Scale 30+ years (since 1996); 'ribuan siswa lolos' Channel None found Read Competitor, no channel Web gama-college.com
Masterprima CPNS / kedinasan specialist Products PKN STAN, CPNS, PPPK, UTBK, TNI/POLRI, kedinasan Delivery Offline branches + own CBT platform (cbt.masterprima.com) Pricing Not disclosed Scale Multi-city (Surabaya, Sidoarjo, Balikpapan +) Channel YES — Kemitraan franchise. Exclusive 1 city / 1 branch (max 2 in provincial capitals). Partner receives SIM management system, CBT platform, digital marketing, instructor training, branding events, alumni network, materials. Requires an existing tutoring business. Claims payback in 1 year; no fee or revenue split published. Read DIRECT — same model you are proposing, already running Web masterprima.com
MyEduSolve Certification distributor Products Microsoft / Certiport international digital-literacy certifications Delivery Distributes certification + testing to Indonesian institutions Pricing Not disclosed Scale Certiport network spans 14,000+ authorised testing centres globally Channel Operates AS a distribution channel for international certification Read STRUCTURAL TWIN — your business model, adjacent category. Partner or incumbent. Web myedusolve.com
Hacktiv8 Coding bootcamp Products Coding bootcamp, digital talent, corporate training Delivery Bootcamp + corporate Pricing Not disclosed Scale 131K Instagram followers; first coding bootcamp in Indonesia Channel Corporate/B2B arm Read Adjacent, not competing on CPNS Web hacktiv8.com · @hacktiv8id
LPIA Language / computer chain Products English (FAIES method), computer (FAICL), plus own tests: LPIA-EPT (TOEFL), CPT (TOEIC), IPT (IELTS) Delivery Offline branches Pricing Not disclosed Scale 45 branches nationwide; founded 1990; 11 branches in our registry data Channel Chain; branch model not published Read Sells its own IELTS-equivalent test — competitor on language Web lpiagroup.com
Ganesha Operation National offline chain Products SD–SMA, UTBK, PTN and PT Kedinasan entrance Delivery Offline, technology-supported Pricing Not disclosed Scale 692 locations nationwide; 55,000+ placed into PTN/kedinasan; 2 MURI records (2022); 61 branches in DKI+Jabar registry Channel NO — explicitly 'dikelola secara terpusat (no franchise)' Read Largest offline footprint; closed to partners Web ganeshaoperation.com
Cakap Online platform Products Language learning (English, Mandarin, others), upskilling Delivery App, live tutoring Pricing Not disclosed Scale Major Indonesian edtech; registered as LKP (PT Cerdas Digital Nusantara) Channel Not researched Read Language-side competitor Web cakap.com
MySkill Online platform Products 1,400+ certified e-learning materials, 12 intensive bootcamps, CV review, interview training Delivery Online e-learning + bootcamps Pricing Not disclosed Scale 1M Instagram followers Channel Not published Read Adjacent skills platform Web myskill.id · @myskill.id
Ruangguru Online platform Products PAUD–SMA subjects, UTBK/SNBT, KEDINASAN SKD, English Academy, Skill Academy, coding (Kalananti) Delivery App (ruangbelajar, Roboguru) + Brain Academy Online live + 270+ offline Brain Academy centres Pricing Free – from Rp 20,000 to hundreds of thousands; instalments Scale 270+ offline branches; markets itself as #1 in Indonesia Channel B2B via Ruangkerja (corporate training) and Ruangkelas (free LMS). No franchise/reseller found. Read COMPETES ON BOTH LINES — sells kedinasan SKD and English Web ruangguru.com
LP3I Vocational college network Products Digital Business, Business Admin, Computer Mgmt, Accounting, PR; D3 + Applied Bachelor Delivery Campus-based, 70% practice / 30% theory, internship + job placement Pricing Not disclosed Scale 34 years; 26 locations nationwide; 7 branches in our data Channel Formal education institution — closed curriculum Read Grads already get 3 professional certs + TOEIC Web lp3i.ac.id Compiled August 2026 from operator websites and search results. Figures are self-reported by each operator and unverified. Pricing and programme terms change — re-check before acting.